Our Approach
We've seen our share of good and bad marketing campaigns. Good campaigns can bring real customers in the door. Ineffective campaigns are money down the drain, and can even tarnish your brand image. A successful campaign, just like a good conversation, requires good listening.
- Where are you reaching your customers?
- How are you reaching them?
- Who are your customers?
- Are they talking to their friends about your business?
Utilizing the power of social media, MyBuzz takes a 3 step approach of Find, Learn, and Interact to ensure your marketing efforts achieve real results.
Find
The first step is to find out where your customers are having conversations.
With social media going mainstream, customers conversations are now online and public. These conversations can take place at review sites, blogs, social networking sites, and other places. Our system collects these conversations from all over the web for your review, filtering out unrelated content with sophisticated technology that take into account your business type and location, so you only get the information you need.
Regular, automated collection of conversations helps you get a sense of the amount of online buzz your business, and gives you hard numbers on how your outreach efforts are going. We can also send you emails as new conversations are found, so you can respond to them as they happen.
Learn
With the conversations collected, the next step is to dig deeper and see what your customers are saying.
We utilize advanced natural language processing technology to pick out what customers liked and didn't like, so you can focus your efforts on the top customer requests. Online comments are a great source of honest customer feedback, whether it's a review or casual conversation between friends. It's also one of the most powerful ways to spread word about your business, since recommendations from friends are highly trusted.
Our technology allows you to easily see general trends in what customers are saying. Often, it is too easy to read too much into one comment, be it positive or negative. Instead of relying on anecdotal evidence, we present real numbers on how well aspects of your business are perceived.
The original customer comments are always available for your review, even if it's no longer at the site it was found on. This is particularly useful for sites like Twitter which only store data for a short period of time.
Interact
Knowing where your customers are and their preferences, you can tailor your campaign. It's no use pouring dollars into a site where nobody's listening. Or, if you lack presence at a key site, you could encourage your customers to participate, or jump in yourself and strike up a conversation.
If you see a tweet you want to reply to, or a blog you want to comment on, you can do so from the MyBuzz dashboard.